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Inta pledge support for 2021 instalment of popular endurance challenge

Leading anti-scald bathroom products manufacturers Inta and Zilmet have pledged to sponsor a unique sporting event in Staffordshire when it returns in 2021.

The Hixon based companies, both long-time supporters of the Trent 100, have agreed to defer 2020 sponsorship until next year after the event was delayed due to the Coronavirus outbreak.

The Trent 100 is the UK’s longest team endurance challenge for stand-up paddleboarders. Taking place over the course of two days, competitors cover 100km of fast water before crossing the finish line, starting near Inta’s head office in Staffordshire and finishing in Nottingham.

Dave Mistry Pain of the Trent 100 organisation team, said: “We are grateful to Inta and Zilmet for renewing their support to the competition once again, especially as this allows us to plan ahead in uncertain times.

“Next year we hope to welcome more athletes than ever from all over the world, bringing a unique event and attraction to Staffordshire.”

Inta, which recently celebrated 10 years at its base in Hixon, Staffordshire is one of the UK’s leading bathroom, plumbing and heating manufacturers and has been developing and producing products for more than 15 years.

Meanwhile Zilmet, a group company, is an internationally-renowned – and Europe’s largest – expansion vessel and heat plate exchanger manufacturer.

The companies sponsored the inaugural Trent 100 in 2017 and have continued to do so annually since.

Cynthia Fisher, Director at Inta and Zilmet, said: “The Trent 100 is a fantastic event and has a global appeal for lovers of endurance challenges. I’ve always enjoyed being at the start to see them set off.

“We have a fantastic relationship with the organisers and are delighted to pledge our support for next year early, so we can help ensure its success in 2021.”